From The Citizen: Simply successful: Auburn coffee company opens second location

AUBURN — Matt Peirson didn’t have to say a word Tuesday afternoon about the success of his business, Simple Roast Coffee Co. It was the first day of the soft opening of the company’s second drive-thru kiosk, located in Towne Center Plaza on Auburn’s west end. And within a span of 15 minutes, Peirson and his staff had served almost as many customers.

He may have to upgrade again after one of Simple Roast’s wholesale accounts opens: Auburn Public Theater’s café. Scheduled to open later this year, the café will both serve Peirson’s coffee and sell his beans. Having his coffee available downtown, in a sit-down setting, will satisfy a common request Peirson hears from customers, he said. But he has no plans to build a Simple Roast café: He prefers the customer experience of the drive-thru. And after opening his second one, he’s trying to keep pace with a business that’s doing three times the numbers he planned to do.

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