May 11, 2012 – May 12, 2012
Friday 1:00PM and 8:00PM
The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.
FRESH began as a grassroots effort for a grassroots movement, and it’s been tremendously exciting to see the movie spread like wildfire. Within a month of the launch in April 2009, FRESHthemovie.com received over 20,000 visitors and hundreds of screenings were organized. Today, FRESH is a community of over 100,000 advocates for healthier, more sustainable food, a film that’s used all over the world as a platform to raise awareness and connect people to solutions in their community. But that’s not good enough.
FRESH wants to make fresh food on every plate the norm, not the exception. The filmmakers want to reach 1 million people: gardeners, doctors, politicians, teachers, eaters. Not just because that would be a nice ego boost, but because they believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.